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IDFA Apocalypse? Probably not.

IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will this change the UA..

How to grow UA beyond Facebook & Google - The Full Story

Facebook and Google feel like a dream come true for UA advertisers. Two platforms to place ads, manage budgets and gauge effectiveness? It sounds like a great option. And it..

How to grow UA beyond Facebook & Google

In this quick business case, you'll learn how experienced app marketers identified the point of diminishing returns and the optimal budget allocations.

TV: BBC World News Interview - Talking Business

Gary Danks, Managing Director and Founder of Machine Advertising joins Aaron Heslehurst on BBC World's Talking Business.

 

Has accountability killed transparency in mobile UA?

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

What can Truman Burbank teach you about user acquisition?

Have you heard the tale of Truman Burbank?

He’s living life happily on California’s sunny Seahaven Island – until a studio light falls from the sky.

That’s when Truman starts..

Placebo installs are an easy pill to swallow

Everybody, at some point, is ‘guilty’ of seeing only what they want to see. It’s part of human nature to sometimes ignore the truth rather than face the unpleasant reality...

Machine Report 1.0

In the first five months of this year, Machine analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

 

App Promotion Summit, London 2019: What we learnt

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and publishers from across the industry. There was a..

Our technology analyses impressions, clicks and installs in real-time preventing fraud pre & post install.

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DNAAd-hoc support to full managed fraud service

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