WHO WE ARE

Machine is a London technology company whose products and services are designed to protect app marketing budgets from fraudulent attack.

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Gary Danks

Managing Director & Founder

A seasoned Managing Director with over 14 years experience in mobile advertising and marketing. Gary’s vision is to make Machine the best in market service for app fraud detection. With extensive industry knowledge, Gary drives new product development and strategies alongside advising clients.

Gary Danks

Danny Jones

Director & Founder

An experienced strategic business, marketing and brand director. Danny spent the first half of his career as a creative director on the high seas of the music industry at the forefront of its digital explosion. Developing digital products and strategy as well as award-winning campaigns. Danny brings a combination of startup and corporate knowledge to Machines company strategy, operations and communications.

Danny Jones

Robert Pawlowicz

Technical Director

With over 20 years of technical development experience, Robert has been on all sides of the technical landscape whilst managing large teams of developers at both agency and brand as well as government and academic projects. Robert has a huge drive to produce a high standard of work and this immediately evident in the speed, capability and high standards created in the Machine platform by him and his development team.

Robert Pawlowicz

Hannah Graham

Commercial Director

Hannah has a Lion Mobile Gold Award in her back pocket which she achieved from her mobile strategy insights as Head of Agency Sales. She managed global clients mobile strategies for the likes of Microsoft, IBM, Ikea, Google and Samsung. Hannah brings rigour, professionalism and the critical skill of forensic data analysis to the Machine front line.

Hannah Graham

Rhiannon Collings

Client Services Director

Rhiannon’s expertise comes from her impressive background in mobile advertising, rising to Group Agency Head. She has a powerful blend of intimate technical product knowledge and experience of process automation and a deep-rooted desire to guide clients to achieve great results.

Rhiannon Collings

Our full software stack is designed to detect and prevent fraud at the impression, click, install and post-install level - making it the most advanced solution on the market.

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Most Effective Anti-fraud Solution

The EMMAs celebrate excellence in mobile marketing across the globe and Machine are thrilled to be recognised as winners.

The judges' concluded that Machine’s “impressive, detailed results, show how they are preventing app install fraud. Machine solves a complex and serious issue, tackled with impressive technology.”

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WHAT WE’RE THINKING
IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will
Facebook and Google feel like a dream come true for UA advertisers. Two platforms to place ads, manage budgets and gauge effectiveness? It sounds like a