Apple’s SKAdNetwork is here, and from my perspective, someone who has worked in the mobile UA space for almost ten years, the whole thing is fairly confusing. There are plenty..
Apple’s SKAdNetwork is here, and from my perspective, someone who has worked in the mobile UA space for almost ten years, the whole thing is fairly confusing. There are plenty..
In this series, we debunk some of the most common myths which help convince marketers they don't have an app marketing fraud problem. No matter what buying metric you use (CPI,..
IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will this change the UA..
Facebook and Google feel like a dream come true for UA advertisers. Two platforms to place ads, manage budgets and gauge effectiveness? It sounds like a great option. And it..
In this quick business case, you'll learn how experienced app marketers identified the point of diminishing returns and the optimal budget allocations.
Download our case study to discover how Machine outperforms MMP fraud detection tools.
Download our case study to discover how Machine outperforms MMP fraud detection tools.
Download our case study to discover how Machine outperforms MMP fraud detection tools.
Gary Danks, Founder of Machine offers advice to gambling operators on how to avoid the pitfalls of app fraud.
