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Industry News

Adjust & Search Ads Maven are now fully connected

With our latest integration, Adjust users can now take full advantage of Search Ads Maven to scale Apple Search Ads (ASA).
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Adjust & Search Ads Maven are now fully connected

With our latest integration, Adjust users can now take full advantage of Search Ads Maven to scale Apple Search Ads (ASA).

Apple Search Ads FAQs

Many mobile marketers may be unfamiliar with Apple Search Ads (ASA) as it is a relatively new field. However, with the release of iOS 14.5 in April 2021, interest in ASA results..

Branch & Search Ads Maven are now fully connected

With our latest integration, Branch users can now take full advantage of Search Ads Maven to scale Apple Search Ads (ASA).

Why Apple Search Ads (ASA) is more important than ever for your UA Growth

Following the launch of iOS 14, ASA spend has skyrocketed with an increase of c.75% vs budgets pre-May 2021, resulting in it becoming the fastest growing ad network in 2022.

Search Ads Maven partners with Machine Advertising in EMEA

Search Ads Maven powered by Kochava, the leading Apple Search Ads (ASA) campaign management platform, and Machine Advertising, the market leader in always-on incremental..

3 Steps To Scale ASA Performance

Apple Search Ads (ASA) has quickly become one of the most important channels for UA marketing. We’ve seen our clients increase their spending on ASA by over 100% in just the past..

AIM Case Study: How to maximise UA scale with incremental measurement

Discover how an experienced UA team used Always-on Incremental Measurement (AIM) to increase scale.

UA Fraud Maturity Model

After a number of years in the UA fraud space, I’ve come to recognise a well defined set of repeating personas when speaking with UA marketers. By understanding them, we gain..

Placebo installs are an easy pill to swallow

Everybody, at some point, is ‘guilty’ of seeing only what they want to see. We'll miss something that's staring us right in the face if it means our life is easier by not seeing..
Talk to Machine in confidence about a life without fraudulent installs