Welcome To Fraud

In the first five months of this year, Machine has analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

App Promotion Summit: The three types of app owner

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and..

How app owners can improve their own processes to fight fraud

App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and..

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..

Machine Wins an Effective Mobile Marketing Award

Machine is proud to have been announced the winner of the "Most Effective Anti-Fraud" category at the 9th annual Effective..

App Marketers, help protect yourself

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..