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Kx, a division of First Derivatives plc, today announces that Machine Advertising ltd, the leading platform for app fraud detection and prevention, has selected Kx technology..
In the first five months of this year, Machine analysed over 22.4 million app installs, 56% of which we detected as fraudulent.
Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and publishers from across the industry. There was a..
App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the means used by fraudsters are constantly getting more..
Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..
So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.
‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..
Machine is proud to have been announced the winner of the "Most Effective Anti-Fraud" category at the 9th annual Effective Mobile Marketing Awards (EMMAs).
Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.
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