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Myths Part 3

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

Mobile Presence Podcast

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Glossary of Terms

Our 'glossary of terms' helps you easily identify key terms and what they mean in the world of digital media and app install fraud. To get a free guide, please fill out your..

H1 Half Year Report 2018

From January to May 2018: Machine analysed over 22.4m app installs from 88 ad-networks which delivered 500 app installs or more.

Fraudulent App Install Hierarchy

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 


Myths Part 2

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

Audio: BBC Business Daily Interview - Fighting App Install Fraud

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

Video: Testimonials - App Promotion Summit London 2018

Exhibiting and speaking at the App Promotion Summit in London was an excellent opportunity to meet app developers and publishers from the mobile industry.


Watch clips of the..

Myths Part 1

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that. In this series, we debunk some of the myths which help convince marketers..
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