Welcome To Fraud

Our 'glossary of terms' helps you easily identify key terms and what they mean in the world of digital media and app install fraud. To get a free guide, please fill out your..

From January to May 2018: Machine analysed over 22.4m app installs from 88 ad-networks which delivered 500 app installs or more.

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

Exhibiting and speaking at the App Promotion Summit in London was an excellent opportunity to meet app developers and publishers from the mobile industry.

Watch clips of the..

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that. In this series, we debunk some of the myths which help convince marketers..

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud. 

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type of fraud that no one..