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Glossary of Terms

Our 'glossary of terms' helps you easily identify key terms and what they mean in the world of digital media and app install fraud. To get a free guide, please fill out your..

H1 Half Year Report 2018

From January to May 2018: Machine analysed over 22.4m app installs from 88 ad-networks which delivered 500 app installs or more.

Fraudulent App Install Hierarchy

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 


Myths Part 2

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

Audio: BBC Business Daily Interview - Fighting App Install Fraud

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

Video: Testimonials - App Promotion Summit London 2018

Exhibiting and speaking at the App Promotion Summit in London was an excellent opportunity to meet app developers and publishers from the mobile industry.


Watch clips of the..

Myths Part 1

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that. In this series, we debunk some of the myths which help convince marketers..

The majority of paid app installs are fraudulent, but no one wants to know

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud. 


Attribution Fraud 101: Are you paying for installs that already belong to you?

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type of fraud that no one..

Our technology analyses impressions, clicks and installs in real-time preventing fraud pre & post install.


Helix Self serve platform


DNAAd-hoc support to full managed fraud service

Talk to Machine in confidence about a life without fraudulent installs