App marketers always reach a point of diminishing returns, where it becomes difficult to scale against quality users. This quickly results in an expensive CPA and poor performance.
Shows you the incremental benefits of all media sources, and creates AI-driven recommendations.
Provides market-leading protection against ad fraud and invalid traffic. Protects impression, click, and install.
A real-time analysis of the best media sources to support you when selecting new partners for growth.
Discover how an experienced UA team used Always-on Incremental Measurement (AIM) to increase scale.
After a number of years in the UA fraud space, I’ve come to recognise a well defined set of repeating personas when speaking with UA marketers. By
To help you navigate the app install market, spot fraudulent signals and avoid pitfalls when marketing your app, we've produced the Welcome To Fraud infographic. In 4 minutes, you'll know some of the fundamentals of app install fraud.