We believe you deserve a new way to optimise UA marketing.

Our products plug and play with your existing setup and immediately provide clear actionable data.

AIM - Maximise scale with Always-on Incremental Measurement.

AMP - Advanced protection against ad fraud and invalid traffic.

UA Index - Real-time performance analysis on media sources. Due Q2 2022.

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Dimishing Returns

The Challenge

App marketers always reach a point of diminishing returns, where it becomes difficult to scale against quality users. This quickly results in an expensive CPA and poor performance.

  • Difficult to scale performance
  • Rising cost per acquisition
  • Time wasted on bad inventory sources

See your app marketing through a different lens.

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Always-on Incremental
Measurement (AIM)

Shows you the incremental benefits of all media sources, and creates AI-driven recommendations.

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App Marketing
Protection (AMP)

Provides market-leading protection against ad fraud and invalid traffic. Protects impression, click, and install.

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User Acquisition
(UA) Index

A real-time analysis of the best media sources to support you when selecting new partners for growth.

Our products are trusted by some of the worlds leading app brands, ad networks and agencies
Zynga
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Test Machine in 3 simple steps

1-longBook a
Meeting

Arrange a call with one of our team & discover what products will work for you.

BOOK NOW

2-longPlug 
& Play

With no technical integration & no campaign disruption, it's easy to get started.

3-longImmediate
Results

Gain a new perspective on your UA activity. Login & see a wealth of new insights.

We offer a free trial to test our products and services
WHAT WE’RE THINKING

Discover how an experienced UA team used Always-on Incremental Measurement (AIM) to increase scale.

After a number of years in the UA fraud space, I’ve come to recognise a well defined set of repeating personas when speaking with UA marketers. By
Infographic

To help you navigate the app install market, spot fraudulent signals and avoid pitfalls when marketing your app, we've produced the Welcome To Fraud infographic. In 4 minutes, you'll know some of the fundamentals of app install fraud.

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