See results through a different lens

App marketers have all the data they need to achieve the best ROAS.
But too often, the information they’re presented is hiding the bigger picture.

Our products bring the right data into focus, providing unprecedented transparency, AI-powered ROAS forecasts and advanced protection from fraudulent suppliers.

Machine easily integrates with your existing marketing set-up, improving results immediately. 

effective
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What’s our approach?

We don’t rely on the standard industry metrics to measure return on as spend. It doesn’t give you the whole picture.

Instead, we build measurement, analysis and optimisation products to enrich your data and create a unique view of the marketplace. We use this to answer the three fundamental questions:

  • What marketing works?
  • Are people seeing your ads?
  • Is each conversion valid?
See our products
WHAT WE’RE THINKING
In this series, we debunk some of the most common myths which help convince marketers they don't have an app marketing fraud problem. No matter what buying
IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will
Infographic

To help you navigate the app install market, spot fraudulent signals and avoid pitfalls when marketing your app, we've produced the Welcome To Fraud infographic. In 4 minutes, you'll know some of the fundamentals of app install fraud.

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