App marketers have all the data they need to achieve the best ROAS.
But too often, the information they’re presented is hiding the bigger picture.
Our products bring the right data into focus, providing unprecedented transparency, AI-powered ROAS forecasts and advanced protection from fraudulent suppliers.
Machine easily integrates with your existing marketing set-up, improving results immediately.
We don’t rely on the standard industry metrics to measure return on as spend. It doesn’t give you the whole picture.
Instead, we build measurement, analysis and optimisation products to enrich your data and create a unique view of the marketplace. We use this to answer the three fundamental questions:
Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type
Apple’s SKAdNetwork is here, and from my perspective, someone who has worked in the mobile UA space for almost ten years, the whole thing is fairly
To help you navigate the app install market, spot fraudulent signals and avoid pitfalls when marketing your app, we've produced the Welcome To Fraud infographic. In 4 minutes, you'll know some of the fundamentals of app install fraud.