App marketers have all the data they need to achieve the best ROAS. But too often, the information they’re presented is inaccurate, which causes the marketing to be ineffective.
Our products bring the right data into focus by using data-driven attribution models, advanced protection against fraudulent publishers, and AI-powered marketing plans.
Machine’s products easily integrate with your existing setup, improving results immediately.
We don’t use last-touch metrics to measure app marketing results. It’s not accurate, so we don’t use it.
Instead, we build measurement, analysis and optimisation products to enrich your data and create a unique view of the marketplace. We use this to answer the three fundamental questions:
After a number of years in the UA fraud space, I’ve come to recognise a well defined set of repeating personas when speaking with UA marketers. By
Everybody, at some point, is ‘guilty’ of seeing only what they want to see. We'll miss something that's staring us right in the face if it means our life is
To help you navigate the app install market, spot fraudulent signals and avoid pitfalls when marketing your app, we've produced the Welcome To Fraud infographic. In 4 minutes, you'll know some of the fundamentals of app install fraud.