Welcome To Fraud

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..