Our Thinking

In this series, we debunk some of the most common myths which help convince marketers they don't have an app marketing fraud problem. No matter what buying metric you use (CPI,..

IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will this change the UA..

Facebook and Google feel like a dream come true for UA advertisers. Two platforms to place ads, manage budgets and gauge effectiveness? It sounds like a great option. And it can..

In this quick business case, you'll learn how experienced app marketers identified the point of diminishing returns and the optimal budget allocations.

Gary Danks, Managing Director and Founder of Machine Advertising joins Aaron Heslehurst on BBC World's Talking Business.

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

Have you heard the tale of Truman Burbank?

He’s living life happily on California’s sunny Seahaven Island – until a studio light falls from the sky.

That’s when Truman starts..

In the first five months of this year, Machine analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and publishers from across the industry. There was a..