Welcome To Fraud

The more informed you are, the less app-install fraud you’ll be exposed to.

Sign up to our newsletter and receive exclusive fraudulent app install insights, reports and news. We respect your privacy and you can view our privacy and data rights policy anytime. 

Newsletter Subscribe

How to get reimbursed quickly and without argument

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

Tools Vol 1: Hammer Vs Scalpel

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..

App Marketers, help protect yourself

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

 

The who, how and why of app install fraud

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Gary Danks writes a guest article for PocketGamer.biz

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

Myths Part 3

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

Mobile Presence Podcast

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Fraudulent App Install Hierarchy

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

Myths Part 2

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

Our technology analyses impressions, clicks and installs in real-time preventing fraud pre & post install.

h

Helix Self serve platform

dna

DNAAd-hoc support to full managed fraud service

Talk to Machine in confidence about a life without fraudulent installs