Welcome To Fraud

The more informed you are, the less app-install fraud you’ll be exposed to.

Sign up to our newsletter and receive exclusive fraudulent app install insights, reports and news. We respect your privacy and you can view our privacy and data rights policy anytime. 

Newsletter Subscribe

The Attribution Theft Blindspot

App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the means used by fraudsters are constantly getting more..

Podcast: Are you falling victim to app install fraud?

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

How to get reimbursed quickly and without argument

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

Tools Vol 1: Hammer Vs Scalpel

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..

App Marketers, help protect yourself

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

 

The who, how and why of app install fraud

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Gary Danks writes a guest article for PocketGamer.biz

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

Myths Part 3

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

Mobile Presence Podcast

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..
Talk to Machine in confidence about a life without fraudulent installs