Welcome To Fraud

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

Have you heard the tale of Truman Burbank?

He’s living life happily on California’s sunny Seahaven Island – until a studio light falls from the sky.

That’s when Truman starts..

In the first five months of this year, Machine analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and publishers from across the industry. There was a..

App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the means used by fraudsters are constantly getting more..

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.