Welcome To Fraud

The more informed you are, the less app-install fraud you’ll be exposed to.

Sign up to our newsletter and receive exclusive fraudulent app install insights, reports and news. We respect your privacy and you can view our privacy and data rights policy anytime. 

Get our insights by email

Myths Part 3

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

Mobile Presence Podcast

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Fraudulent App Install Hierarchy

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

 

Myths Part 2

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

Audio: BBC Business Daily Interview - Fighting App Install Fraud

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

The majority of paid app installs are fraudulent, but no one wants to know

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud. 

 

Attribution Fraud 101: Are you paying for installs that already belong to you?

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type of fraud that no one..

Gambling on paid app installs

As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest targets for app install..

Are you falling victim to install farms? Here's how to know for sure

Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the..
Talk to Machine in confidence about a life without fraudulent installs