Welcome To Fraud

The more informed you are, the less app-install fraud you’ll be exposed to.

Sign up to our newsletter and receive exclusive fraudulent app install insights, reports and news. We respect your privacy and you can view our privacy and data rights policy anytime. 

Newsletter Subscribe

Audio: BBC Business Daily Interview - Fighting App Install Fraud

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

Myths Part 1

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that. In this series, we debunk some of the myths which help convince marketers..

The majority of paid app installs are fraudulent, but no one wants to know

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud. 

Attribution Fraud 101: Are you paying for installs that already belong to you?

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type of fraud that no one..

Gambling on paid app installs

As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest targets for app install..

Are you falling victim to install farms? Here's how to know for sure

Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the..

Our technology analyses impressions, clicks and installs in real-time preventing fraud pre & post install.

h

Helix Self serve platform

dna

DNAAd-hoc support to full managed fraud service

Talk to Machine in confidence about a life without fraudulent installs