The Attribution Theft Blindspot
App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the means used by fraudsters are constantly getting more..
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App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the means used by fraudsters are constantly getting more..
Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..
So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.
‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..
Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.
Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..
App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..
Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..
This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install.
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