Welcome To Fraud

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that. In this series, we debunk some of the myths which help convince marketers..

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud. 

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type of fraud that no one..

As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest targets for app install..

Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the..