How to get reimbursed quickly and without argument
So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.
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So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.
‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..
Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.
Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..
App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..
Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..
This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install.
Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..
Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud.
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