Audio: BBC Business Daily Interview - Fighting App Install Fraud
Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..
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Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..
Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud.
As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest targets for app install fraud.
Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the user..
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