Welcome To Fraud

Apple’s SKAdNetwork is here, and from my perspective, someone who has worked in the mobile UA space for almost ten years, the whole thing is fairly confusing. There are plenty..

In this series, we debunk some of the most common myths which help convince marketers they don't have an app marketing fraud problem. No matter what buying metric you use (CPI,..

IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will this change the UA..

Facebook and Google feel like a dream come true for UA advertisers. Two platforms to place ads, manage budgets and gauge effectiveness? It sounds like a great option. And it..

In this quick business case, you'll learn how experienced app marketers identified the point of diminishing returns and the optimal budget allocations.

Gary Danks, Managing Director and Founder of Machine Advertising joins Aaron Heslehurst on BBC World's Talking Business.

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

Have you heard the tale of Truman Burbank?

He’s living life happily on California’s sunny Seahaven Island – until a studio light falls from the sky.

That’s when Truman starts..

Everybody, at some point, is ‘guilty’ of seeing only what they want to see. It’s part of human nature to sometimes ignore the truth rather than face the unpleasant reality...