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Blog

Has Accountability Killed Transparency in Mobile UA?

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

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Has Accountability Killed Transparency in Mobile UA?

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

New Machine Products and Features

We’ve just launched a major update to our platform. It’s a substantial upgrade, and we’ve added new tools and features we think make Machine an even more compelling way to..

What can Truman Burbank teach you about user acquisition?

Have you heard the tale of Truman Burbank? He’s living life happily on California’s sunny Seahaven Island – until a studio light falls from the sky.

Placebo installs are an easy pill to swallow

Everybody, at some point, is ‘guilty’ of seeing only what they want to see, It’s part of human nature to sometimes ignore the truth rather than face the unpleasant reality...

Kx Selected by Machine to Power its Fraud-Prevention Platform for Advertising

Kx Selected by Machine to Power its Fraud-Prevention Platform for Advertising

APS London 2019: What we learnt

App Promotion Summit: The three types of app owner

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and..

The Attribution Theft Blindspot

How app owners can improve their own processes to fight fraud

App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and..

Podcast: Are you falling victim to app install fraud?

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

How to get reimbursed quickly and without argument

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

Unfortunately, if you’re doing it..

Tools Vol 1

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..

Machine Wins an Effective Mobile Marketing Award

Machine Wins an Effective Mobile Marketing Award

Machine is proud to have been announced the winner of the "Most Effective Anti-Fraud" category at the 9th annual Effective..

The Who, How and Why of App Install Fraud

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Blog: Protect Yourself

App Marketers, help protect yourself

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

Gary Danks writes a guest article for PocketGamer.biz

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

Blog: Myths Part 3

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

In the first instalment, Gary Danks looked at ..

Mobile Presence Podcast

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Blog: Fraudulent App Install Hierarchy

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

Blog: Machine Report 1.0

In the first five months of this year, Machine has analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

Our technology analyses impressions, clicks and installs in real-time preventing fraud pre & post install.

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DNAAd-hoc support to full managed fraud service

Talk to Machine in confidence about a life without fraudulent installs