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Insights

Has accountability killed transparency in mobile UA?

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

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Rhiannon Taplin

Rhiannon Taplin

Recent Posts

Has accountability killed transparency in mobile UA?

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

Protect yourself

App Marketers, help protect yourself

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

Myths Part 3

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

Our technology analyses impressions, clicks and installs in real-time preventing fraud pre & post install.

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Helix Self serve platform

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DNAAd-hoc support to full managed fraud service

Talk to Machine in confidence about a life without fraudulent installs