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Gary Danks

Gary Danks

Recent Posts

H1 Half Year Report 2019

Machine is entirely dedicated to stopping fraudulent installs. Download our H1 2019 report in which we analysed over 71m app installs from 115 ad-networks.

Kx Selected by Machine to Power its Fraud-Prevention Platform for Advertising

Kx, a division of First Derivatives plc, today announces that Machine Advertising ltd, the leading platform for app fraud detection and prevention, has selected Kx technology to..

Machine Report 1.0

In the first five months of this year, Machine analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

App Promotion Summit, London 2019: What we learnt

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and publishers from across the industry. There was a..

The Attribution Theft Blindspot

App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the means used by fraudsters are constantly getting more..

Podcast: Are you falling victim to app install fraud?

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

Machine Wins an Effective Mobile Marketing Award

Machine is proud to have been announced the winner of the "Most Effective Anti-Fraud" category at the 9th annual Effective Mobile Marketing Awards (EMMAs).

The who, how and why of app install fraud

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Gary Danks writes a guest article for PocketGamer.biz

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

Talk to Machine in confidence about a life without fraudulent installs