What we’re thinking

With our latest integration, Adjust users can now take full advantage of Search Ads Maven to scale Apple Search Ads (ASA).

Many mobile marketers may be unfamiliar with Apple Search Ads (ASA) as it is a relatively new field. However, with the release of iOS 14.5 in April 2021, interest in ASA results..

With our latest integration, Branch users can now take full advantage of Search Ads Maven to scale Apple Search Ads (ASA).

Following the launch of iOS 14, ASA spend has skyrocketed with an increase of c.75% vs budgets pre-May 2021, resulting in it becoming the fastest growing ad network in 2022.

Search Ads Maven powered by Kochava, the leading Apple Search Ads (ASA) campaign management platform, and Machine Advertising, the market leader in always-on incremental..

Apple Search Ads (ASA) has quickly become one of the most important channels for UA marketing. We’ve seen our clients increase their spending on ASA by over 100% in just the past..

Discover how an experienced UA team used Always-on Incremental Measurement (AIM) to increase scale.

After a number of years in the UA fraud space, I’ve come to recognise a well defined set of repeating personas when speaking with UA marketers. By understanding them, we gain..

Everybody, at some point, is ‘guilty’ of seeing only what they want to see. We'll miss something that's staring us right in the face if it means our life is easier by not seeing..

In this series, we debunk some of the most common myths that help convince marketers they don't have an app marketing fraud problem. No matter what buying metric you use (CPI,..

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another type of fraud that no one..

Apple’s SKAdNetwork is here, and from my perspective, someone who has worked in the mobile UA space for almost ten years, the whole thing is fairly confusing. There are plenty of..

In this series, we debunk some of the most common myths which help convince marketers they don't have an app marketing fraud problem. No matter what buying metric you use (CPI,..

IDFA is dead – will it take the online ad market with it? Apple are about to kill IDFA – and people are panicking about a reckoning for online ads. How will this change the UA..

Facebook and Google feel like a dream come true for UA advertisers. Two platforms to place ads, manage budgets and gauge effectiveness? It sounds like a great option. And it can..

In this quick business case, you'll learn how experienced app marketers identified the point of diminishing returns and the optimal budget allocations.

Download our case study to discover how Machine outperforms MMP fraud detection tools.

Download our case study to discover how Machine outperforms MMP fraud detection tools.

Download our case study to discover how Machine outperforms MMP fraud detection tools.

Gary Danks, Founder of Machine offers advice to gambling operators on how to avoid the pitfalls of app fraud.

Gary Danks, Managing Director and Founder of Machine Advertising joins Aaron Heslehurst on BBC World's Talking Business.

Fraudsters are milking companies of tens of billions of dollars a year with fake responses to online ads, according to researchers, who say the industry has a far bigger problem..

How do you know your mobile ads are being seen? It’s very likely your meticulously researched, carefully designed mobile ads are rarely looked at by a pair of real, human eyes...

We've just launched a major update to our platform. It is a substantial upgrade, and after extensive research and development we've added new tools and features to make Machine an..

Have you heard the tale of Truman Burbank?

He’s living life happily on California’s sunny Seahaven Island – until a studio light falls from the sky.

That’s when Truman starts..

Download our infographic in which we detail how you can start to recognise the signs of fraud at each stage.

At any one time, Machine is processing billions of data events from over 150 suppliers. Using this data we index the suppliers on the quality of their inventory.

Machine is entirely dedicated to stopping fraudulent installs. Download our H1 2019 report in which we analysed over 71m app installs from 115 ad-networks.

Kx, a division of First Derivatives plc, today announces that Machine Advertising ltd, the leading platform for app fraud detection and prevention, has selected Kx technology to..

In the first five months of this year, Machine analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and publishers from across the industry. There was a..

App install fraud is a major issue – according to our data, over half of all paid installs are fraudulent – and the means used by fraudsters are constantly getting more..

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

‘Probabilistic’ and ‘deterministic’ are two words that get thrown around a lot in the digital ad industry, especially in this age of hype for artificial intelligence – but not..

Machine is proud to have been announced the winner of the "Most Effective Anti-Fraud" category at the 9th annual Effective Mobile Marketing Awards (EMMAs).

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

Whenever we speak to advertisers and agencies about app install fraud, we’re commonly asked the same set of questions. Not necessarily about the technical specifics, but the..

Mobile gaming apps are the biggest victim of fraudulent app installs

App install fraud affects everyone buying app installs from ad networks and social media platforms, but it..

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Our 'glossary of terms' helps you easily identify key terms and what they mean in the world of digital media and app install fraud. To get a free guide, please fill out your..

From January to May 2018: Machine analysed over 22.4m app installs from 88 ad-networks which delivered 500 app installs or more.

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi,..

Exhibiting and speaking at the App Promotion Summit in London was an excellent opportunity to meet app developers and publishers from the mobile industry.

Watch clips of the..

Gary Danks, managing director & founder of Machine Advertising, considers the problem of app install fraud. 

As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest, juiciest targets for app install fraud.

Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the user..