H1 Half Year Report 2019 — Machine Advertising | Stop Fraudulent App Installs

Download our H1 2019 report in which we analysed over 71m app installs from 115 ad-networks.

Here are some of the key insights you can expect:

The results

The size of the problem and the types of Networks operating in the market. We detected 51% of app installs as fraudulent.

The commercial impact

The $182m cost of fraudulent app installs.

The type of fraud

The categories of fraud that impact the market. In particular, Bot Farms which account for 60% of fraudulent installs.

Market conclusion

The cause, effect and result.

For further information, please call +44(0)20 3286 7404