This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install.
In the first five months of this year, Machine has analysed over 22.4 million app installs, 56% of which we detected as fraudulent.
As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest,..
Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another..
Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the..