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Mobile Presence Podcast

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Blog: Fraudulent App Install Hierarchy (Clone)

This fraudulent app install hierarchy displays the family group (tier 1), the fraud category (tier 2), and the method used (tier 3) to generate the app install. 

Blog: Machine Report 1.0 (Clone)

In the first five months of this year, Machine has analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

Blog: Myths Part 2 (Clone)

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

Video: Testimonials - App Promotion Summit London 2018 (Clone)

Blog: Myths Part 1 (Clone)

If you’re paying for app installs, you’re paying for fraudulent app installs. It’s as simple as that.In this series, we debunk some of the myths which help convince marketers..

Article: Gambling on Paid App Installs (Clone)

Gambling on Paid App Installs

As you no doubt already know, gambling apps pay the highest cost-per-install rate in the market. However, that means they make the biggest,..

Blog: Attribution Fraud 101 (Clone)

Attribution Fraud 101

Ad fraud isn’t news to the digital advertising industry. It’s spent the past couple of years at the forefront of the conversation, but there’s another..

Blog: Are you falling victim to install farms? Here’s how to know for sure (Clone)

Have you ever wondered why your app gets so many installs which don’t lead into any actual in-app activity? Maybe you’ve concluded that there must be something wrong with the..

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