Gary Danks Gary Danks 20th Sep, 2019

Audio: BBC News Interview - Fighting App Install Fraud

Gary Danks, Managing Director of Machine Advertising explains how his company is tracking fraudulent app downloads. And, Alex Hewson, from mobile advertising firm M &C Saatchi, describes the scale of the problem and the tricks some fraudsters use.

Industry news related articles

campaigns We offer a free customised trial to test your campaigns