What we’re thinking

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Insights

Blog: Myths Part 2 (Clone)

In Part 2 of Machine’s series on the myths of app install fraud, I delve into the different points in the supply chain – the regions, the networks and finally the publishers..

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Myth

Blog: Machine Report 1.0 (Clone)

In the first five months of this year, Machine has analysed over 22.4 million app installs, 56% of which we detected as fraudulent.

Blog: Myths Part 3 (Clone)

In this series, we debunk some of the myths which help convince marketers they don't have a fraudulent app install problem.

In the first instalment, Gary Danks looked at ..

How to get reimbursed quickly and without argument (Clone)

So, you’ve started to identify the fraud in your app install campaigns. Great. Now you just have to get your money back from the suppliers.

Unfortunately, if you’re doing it..

APS London 2019: What we learnt (Clone)

App Promotion Summit: The three types of app owner

Exhibiting and speaking at the App Promotion Summit in London last month was a great chance to speak with app developers and..

Podcast: Are you falling victim to app install fraud? (Clone)

Peggy Anne Salz welcomes Gary Danks, Managing Director & Founder at Machine, back for an encore appearance and a candid discussion around the industry appetite to combat fraud,..

Mobile Presence Podcast

Gary Danks, MD & Co-Founder of Machine Advertising Limited is interviewed by mobile industry evangelist and journalist Peggy Anne Salz on the Mobile Presence podcast about the..

Kx Selected by Machine to Power its Fraud-Prevention Platform for Advertising (Clone)

Kx Selected by Machine to Power its Fraud-Prevention Platform for Advertising

Blog: Protect Yourself (Clone)

App Marketers, help protect yourself

Fraud is a complicated topic, and some of the industry accepted wisdom isn’t actually in the best interests of advertisers.

Our technology analyses impressions, clicks and installs in real-time preventing fraud pre & post install.

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